Eight years of turning “brief attached”
into work people remember.
with minimal existential questioning and complaints
GREETINGS, FRIENDO.
I’m Ahmed. Or Seif. Or “the guy that talks better than most of us.”
I voice brands, craft activations, build messaging systems, and write the copy that carries shopper, experiential, and digital campaigns.
Once described myself as a ‘sentient tube of custard’ in an article. It made the cut.
English mostly, Arabic where it counts — across five GCC markets and Egypt.
BRANDS I’VE WORKED WITH
PEPSI·7UP·MIRINDA·AQUAFINA·STING·LAY’S·DORITOS·KITKAT·ALMARAI·ARLA·PUCK·AUSNUTRIA·EMAAR MISR·SODIC·WADI DEGLA·PEPSI·7UP·MIRINDA·AQUAFINA·STING·LAY’S·DORITOS·KITKAT·ALMARAI·ARLA·PUCK·AUSNUTRIA·EMAAR MISR·SODIC·WADI DEGLA·
FEATURED PROJECTS
RAMMAH FARMS
A STORY IN EVERY DROP
Brand Development · Identity · Copywriting
GOOT GOAT DAIRY
IT’S ALL GOOT
Brand Development · Naming · Copywriting
PEPSI X BEAST LAND
GET FIZZICAL
Experiential · Concept · Naming · Engagement Design
NESCAFÉ ESPRESSO CONCENTRATE
THE COFFEE HACK HUB
Experiential · Concept · Naming · Activation Design
