FREELANCE COPYWRITER
& CREATIVE CONSULTANT
I get called in when a brief needs an idea, an idea needs a shape, or a team needs someone who can make the work make sense.
Send the brief. I’ll help figure out what it should become, then make it worth presenting, selling and making.
WHAT I GET HIRED FOR
CAMPAIGN CONCEPTS & CREATIVE ROUTES
Sometimes the brief comes with a clear proposition. Sometimes it comes with sixty slides and a sentence everyone is pretending to understand.
I can get from there to a campaign idea, creative routes, lines, rationales and enough executional thinking to show how the thing actually works.
BRAND ACTIVATIONS & EXPERIENCES
An activation needs more than a space, a mechanic and a logo slapped on both.
I can build the idea behind the experience, then work through what people actually do, see, hear and take away from it. That includes the concept, naming, mechanics, journey, messaging, touchpoints and the story used to sell the whole thing.
PITCH SUPPORT
When the deck is getting longer and the idea is getting harder to explain, I can come in and help sort out what is actually worth saying.
That can mean developing creative routes, sharpening an existing idea, rewriting the narrative, building the presentation flow or simply helping a team get the work into sellable shape.
CAMPAIGN COPYWRITING
Once the idea is agreed, somebody still has to write everything.
I handle campaign lines, headlines, scripts, OOH, social, digital, retail, supers, manifestos and whatever else the campaign ends up demanding before it finally leaves the building.
MESSAGING & CREATIVE DEVELOPMENT
Strategy is useful. Seventy slides explaining why people like water is not.
Give me the useful part and I can turn it into a creative platform, messaging system and campaign language that gives everyone something clear to work with.
AGENCY OVERFLOW
Sometimes the problem is not the brief. There are simply too many of them.
If your team needs another senior creative for a pitch, launch or heavy stretch of work, I can join the project, understand what is already happening and start contributing without turning the handover into another assignment.
HOW WE CAN WORK
I work on standalone projects, by the day or week, or on a monthly retainer when you need regular creative support. The arrangement depends on the job, because I am much more interested in solving the actual problem than forcing every brief into the same neat little package.
HAVE SOMETHING THAT NEEDS WORK?
If it needs thinking, writing or selling, talk to me.